There’s a party on my pants

It’s a revival that some of us didn’t expect (or want) to ever see again. It’s loud, proud and apparently, it’s selling.

Pants or trousers, call them what you choose, are very much in the spotlight at the moment. Right off the back of our wide leg trend last week, we offer you… the printed pant. The sartorial tables have turned after decades of party up top, business down below – aka demure trousers paired with a more intricate or garish top – and all manner of prints from floral to animal are adorning trousers in stores now.

The trend was sparked in the SS11 collections where it landed with gusto in collections from Moschino Cheap and Chic, Anna Sui, Jean Paul Gaultier and more. Styles ranged from skin tight to flared and tapered. On the street, it was one of the key trends that we picked up on at NYFW in February of this year with attendees favouring tapered and slim fitting styles.

In store this week, we have monitored an influx of high street brands jumping in on the action. There are a multitude of animal prints from the likes of House of Fraser, in a harem cut and a cropped slim cut, priced at £33 and £28 respectively.

Miss Selfridge followed suit creating a pair of patterned tie waist tapered trousers in a delicate flower print. The £35 pair dropped 6 days ago and is still available across the range. Sonia by Sonia Rykiel’s £290 version first dropped into ASOS and Far Fetch in mid March, but are still available in all sizes at both retailers.

So what print wins the pant race? Well, Topshop’s paisley wide leg trousers have sold out across the range, not once, but twice since first drop and a subsequent restock. All in just one month. The paisley print and super wide style ticks the boxes for the very now 70’s trend that we mentioned in our Big leg backlash post last week.

Analysis using our Trend Science platform shows a steady positive opinion towards the trend with an obvious positive spike in the past week as the high street collections hit stores.

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