Colour-phobic? Brace yourselves, because if the Resort shows are anything to go by, things are about to get garish. Back at the start of June, we talked about the power of clashing prints but this goes one step further. As …

Jemima from the Guardian visited us last week and here is what she had to say about EDITD… “It’s an ambitious business, but striking in its boldness and simplicity. Combining Fowler’s background as a fashion designer and Watts’s experience as …

The peplum originates from the ancient Greeks, but if you’re anything like us, the waist adornment conjures up more images of Cindi Lauper than Homer. Once seen as a perfect accompaniment to sequins and shoulder pads, over the past few …

Looking ahead to Springtime with one foot still in Fall, the high voltage hues displayed in the Resort 2012 shows inject some energy into a period where we can sometimes feel lost as our wardrobes straddle seasons. The message is …

By now, most of the fashion world has seen (and pored over) Net-a-Porter’s latest stroke of genius, Net-a-Porter Live. The tool offers a real-time view of what shoppers across the globe are buying, wish-listing and sharing from the site. For …

Clashing florals, mismatched stripes and a cacophony of animal prints; the fashion pack have well and truly embraced all manner of offensively wonderful print combinations this season. While the SS11 collections late last year introduced the look and the AW11/12  collections continued …

We are delighted to announce we’ve raised $1.6 million in seed funding, with the round being led by venture capital firm Index Ventures. We know we’re building something that’s essential for fashion businesses, and with this new capital and the …

Summer hasn’t even properly kicked off yet (well, not in London) and yet colour blocking has already been covered in almost every magazine and blog across the globe. The Daily Mail even blamed Cheryl Cole’s horrendous attempt at colour blocking …