The bomber – a perfect transeasonal piece. Tougher than a cardigan, less investment than a leather jacket and certainly not a coat. It came as a welcome surprise when it turned up on catwalks last September, cutting a masculine shape …

Want to know why statistically this outfit should be one of next season’s best selling? Then you need to read our just launched London Fashion Week digital round up. We’ve been working our way through 17 million tweets, updates and influential blog …

It’s been a bumper week at NYFW and a stream of data has been pouring in. We’ve compiled the first of our four fashion capital reports, which is now live. Take a look at which were the most-liked prints and …

Victoria Beckham; popstar, WAG, mother and bona-fide designer. She’s wowed the critics and silenced the nay-sayers – brand Beckham have earned the latest skills on their power-couple CV. Sunday’s runway marked Victoria Beckham’s 8th season showing and with it came …

The fashion industry is drawing a collective deep breath as fashion month kicks off today with the AW12/13 shows. At EDITD meanwhile, we’re cracking our knuckles in anticipation for all the data the month creates, because we do something quite …

Zara is one of the world’s largest retailers, with over 5,000 stores in a mammoth 78 countries, and separate websites representing each. Due to it’s vertical integration and just-in-time manufacturing structure, Zara has one of the speediest manufacturing turnarounds in the fast …

Europe is bracing itself for dramatic temperature drops over the coming days, as a wintery freeze sets in. True, it’s to be expected in early February, but it’s also the time when SS12 collections begin to drop instore. The February …