
In September 2008 we forecast this vibrant orange in our SS10 colour palette.
It lit up the SS10 runways across Europe and in New York in September 2009.

In September 2007 we foresaw this plum magenta for SS09 collections.
September 2008 saw MaxMara featuring this colour for SS09. In August 2009 we spotted this colour in Barcelona closing out the summer.

In November 2008 we predicted shoulder originated draping in our Shimmering Mirage theme for Spring Summer 2010.
SS10 collections incorporated this style.

In November 2008 we forecast transparent banding that exposed midriffs with sheer masking would emerge during the Spring Summer 2010 shows.
We were right.

In November 2008, we predicted the resurrection of cycling shorts for SS10.
Our opinion was validated during the SS0910 Southern Hemisphere shows, and then further backed up by the SS10 runway shows starting in New York.
These case studies are real examples of how we've forecast styles, shapes and colours which have ended up as iconic styles on the runway.
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