Trend Science

Statistical rigour meets social buzz & sentiment.

View sentiment and buzz towards the top 20 fashion trends online, filtered by location, industry or segment. Historical data provides a snapshot of how the trend has developed over time. Trend Science gives you the tools to instantly measure trend longevity and consumer engagement and allows you to react to consumer desire with confidence.

Fashion specific top
20 trending topics

Get the latest feeling worldwide on any subject. A top 20 list is constantly collated by region, market segment and specific vertical, which can tell you (for example) which print or pattern, which celebrity or which brands are trending the most right now, or in the past.

Search for anything

Generate quick-reference charts at a single click which trace the number of people that mention a specific trend and plot online sentiment towards it. Instantly get an overview of the zeitgeist around a person, style or trend and use this insight to validate your buying, marketing and design decisions.

Manage brand equity

View the growth of online fans of the brands that matter to you. Track consumer reactions and opinions to new collections and campaigns. By analysing reaction to other brands, you better understand the social context your own brand exists in.