SPECIAL REPORT
New York Fashion Week
Online buzz generated by key NYFW designers over the last 12 months
Online buzz generated by key NYFW styles over the last 12 months
Online buzz generated by key NYFW prints over the last 12 months
NYFW 2011 was the
most connected ever
We analysed 300,000 daily tweets and updates from the Lincoln Centre, and we've presented you the top 10 designers, styles and prints.
Everybody in the world has an online digital pass to the front row in 2011, and if you agree with The New York Times, the virtual experience might even be bigger than the physical Lincoln Center madness.
What people say online, especially influencers or those actually at each show, is what we pay attention to in our analysis, because they provide us with the raw data to determine the success of a designer or style beyond an assuring nod from an infamous editor.
According to Nielsen, opinions like these are more important to a label than you would imagine. Their quarterly social media report earlier this week found that active adult social networkers are 47% more likely to be heavy spenders on clothing, shoes and accessories.
Key looks from the catwalk
Creating the biggest buzz online
1. Marc Jacobs
Seen on: Monday & Thursday
Marc Jacobs’ name is on everybody’s lips at the moment. The speculation that he may be the next in line at Dior has left fashionistas buzzing. This news, coupled with a last minute change to the schedule, attributed to Hurricane Irene, resulted in his collection officially closing NYFW. While the garments themselves received mixed reviews, the set design was commended.
Close2. Alexander Wang
Seen on: Saturday
Alexander Wang is perpetually loved, however, our tracking shows that the number of people mentioning the designer online skyrocketed on September 10, the day of the catwalk show. His acclaimed collection was heavily inspired by NASCAR race suits and BMX jerseys, whilst also showcasing the designers first foray into floral resulting in a range that at the same time was sleek, wearable and edgy.
Close3. Prabal Gurung
Seen on: Saturday
Prabal Gurung’s collection pushed the boundaries of his beautiful, yet sometimes staid, designs into modern and exciting territory, and it was this giant leap of faith that landed Gurung in the number 3 spot. Ultra-violets were paired with digital floral prints and leather in geometric, fitted designs. We only wonder if this new direction will mark a shift away from loyal fans like Michelle Obama.
Close4. Michael Kors
Seen on: Wednesday
Register to read more5. Jason Wu
Seen on: Friday
Register to read more6. Rodarte
Seen on: Tuesday
Register to read more7. Marc by Marc Jacobs
Seen on: Monday
Register to read more8. Diane Von Furstenberg
Seen on: Sunday
Register to read more9. Rag & Bone
Seen on: Friday
Register to read more10. Oscar de la Renta
Seen on: Tuesday
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Top 10 Designers
1. Feminine
Seen in: Bebe, Badgley Mischka, Jill Stuart
Feminine and ladylike styles continued to dominate the catwalk. This time the girls are regressing from the polished 40s looks seen on the AW catwalk to a more girlish approach in washed out pastels as seen at Jill Stuart or the bright whites from Bebe. Badgley Mischka’s slightly more saturated hues were produced in an array of shapes from gowns to simple shorts and blouses, all incorporating the femininity of peplums, bows and general prettiness.
Close2. Retro
Seen in: Norma Kamali, DKNY
The sixties and seventies continue to inspire designers this season, though for some the influence is more subtle than others. Norma Kamali’s 3D presentation didn’t stray too far from the shapes and fabrics presented decades ago, while DKNY offered a subdued reference with flowing maxi styles updated by shorter front panels.
Close3. Minimal
Seen in: Reed Krakoff, T by Alexander Wang
Minimal styles were given a modern and sporty feel this season with the introduction of metallic and mesh fabrics to the usual staples of jersey and silk. T by Alexander Wang incorporated Tencel into the range for the first time, which has made its name for wearable basics. Shift styles were juxtaposed by maxi’s with perfectly placed cut-away sections. The Row showed a collection more pared back than any of the brand’s previous ranges, and the dusty palette lent itself perfectly to the basic silhouettes.
Close4. Sporty
Seen in: Alexander Wang, Victoria Beckham
Register to read more5. Preppy
Seen in: Marc by Marc Jacobs, J.Crew
Register to read more6. 1950’s
Seen in: Wes Gordon, Rachel Antonooff
Register to read more7. Utility
Seen in: Marc by Marc Jacobs, Peter Som
Register to read more8. Victorian
Seen in: Bebe, Marchesa, Badgley Mischka
Register to read more9. Futuristic
Seen in: Helmut Lang, Son Jung Wan
Register to read more10. Modernist
Seen in: Erin Fetherston, Porter Grey
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Top 10 Styles
1. Floral
Seen in: Peter Som, Rodarte, Karen Walker
Flower power is back for SS12 with bold colours and blown-up scales being the talk of the town. Peter Som's photo-realist florals in hot pinks and vivid blues felt crisp and fresh. Over at Rodarte, the Mullevay sisters had a hoot playing with Van Gogh’s sunflowers, splashing them over 50s prom dresses. Retro florals at Karen Walker were freshened up with print-on-print layering.
Close2. Stripes
Seen in: Proenza Schouler, Richard Chai
Stripes had a renewed, jaunty feeling this season with a mixture of creepy, crafty and clean lines. At Proenza Schouler horizontal Memphis-style striped panels covered skirts and blazers, while supple eel skins formed natural lines. Richard Chai’s yellow and black fine stripes adorned dresses, trousers and jackets. Over at Marc by Marc Jacobs, the stripe took on a sporty feel in trapeze-silhouetted skirts and peplumed tops in clean orange, red, white and tangerine.
Close3. Graphics
Seen in: BCBG, Jen Kao, Carolina Herrera
Graphic prints cut through the florals and polka dots as a sleeker take on the season’s print stories. At BCBG Max Azira, spliced prints sat alongside Mondrian-esque blocks of colour in a sporty palette of orange, lime, turquoise and charcoal. Jen Kao’s dizzying optical knit dresses and pixelated checkered frock coats had an ethnic feel. It was at Carolina Herrera that the theme was used to the most striking effect. A mesmerising chiffon column dress with layered sheer panels in fine stripes was a stand-out, backed up by the Bauhaus linears seen elsewhere in the collection.
Close4. Checked
Seen in: Marc Jacobs, Y-3, Steven Alan
Register to read more5. Polka Dot
Seen in: Luca Luca, A Détacher, ADAM
Register to read more6. Mixed Patterns
Seen in: Vivienne Tam, Chalotte Ronson
Register to read more7. Paisley
Seen in: J. Crew, Preen, Thakoon
Register to read more8. Distressed
Seen in: Michael Kors, Nicholas K
Register to read more9. Ikat
Seen in: Proenza Schouler, Mara Hoffman
Register to read more10. Bleached
Seen in: Charlotte Ronson, Betsey Johnson
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Top 10 Prints
About EDITD
EDITD connects fashion, luxury and apparel people with the data they need to make better decisions. EDITD is a cloud-based social, commercial and factual observation instrument, giving businesses the ability to quickly understand trends and market dynamics, both historically and in real time. Far beyond inspiration, EDITD is factual information; essential for how the fashion industry is evolving.
