Marc’s Magic: New York Fashion Week Round-up

Victoria Beckham; popstar, WAG, mother and bona-fide designer. She’s wowed the critics and silenced the nay-sayers – brand Beckham have earned the latest skills on their power-couple CV. Sunday’s runway marked Victoria Beckham’s 8th season showing and with it came …

The fashion industry is drawing a collective deep breath as fashion month kicks off today with the AW12/13 shows. At EDITD meanwhile, we’re cracking our knuckles in anticipation for all the data the month creates, because we do something quite …

Zara is one of the world’s largest retailers, with over 5,000 stores in a mammoth 78 countries, and separate websites representing each. Due to it’s vertical integration and just-in-time manufacturing structure, Zara has one of the speediest manufacturing turnarounds in the fast …

Europe is bracing itself for dramatic temperature drops over the coming days, as a wintery freeze sets in. True, it’s to be expected in early February, but it’s also the time when SS12 collections begin to drop instore. The February …

Tweetwalked, live-streamed, celebrity-attended, dramatically staged…all things we’ve come to expect from the seasonal shows. The scale and ambition of these productions, and in turn budgets, are reaching new heights. Their audiences spread from the editors and buyers, to A-listers and …

Bread & Butter is the largest Urban and Streetwear tradeshow in Europe. Showcasing the lastest innovations, their motto is ‘Best Brands. Best Buyers. Best Business’. The Berlin event sprawls across 8 disused airport hangars and is attended by a host of …

Lookk are in the new wave of fashion companies really harnessing the combined force of retail and social, by directly connecting designers with consumers. New and emerging designers can upload their look books and connect directly with their consumers, allowing …

The fashion calendar can be confusing at the best of times. Autumn/Winter collections shown in February hit stores in August, in the height of summer. Spring/Summer collections shown in September, go into store in chilly February. And then we bring in pre-Fall …