EDITIONS: The Ins & Outs of Omni-Channel

The digital overhaul of Proenza Schouler has received much attention, with their recently re-launched e-commerce site playing a crucial part in this new venture for the brand. The team behind it are Wednesday Agency, working with some of the biggest …

Email newsletters are, without doubt, an incredibly powerful tool for engaging your customers and directing them to product. But just how successful are they? Do the email campaigns of your competitors’ actually shift the products they promote and attract consumers …

The theme of last Monday’s Costume Institute annual Met Gala was selected to celebrate the opening of the Metropolitan Museum of Art’s ‘PUNK:Chaos to Couture‘ exhibition which runs until August. Consumers and the media tuned in to watch online; their …

Crowdsourcing is embraced when it comes to funding initiatives like Kickstarter and Indiegogo, but ask any fashion designer about crowdsourcing design for the next collection and there’d be some major hesitation. Within fashion, crowdsourcing can get a bad rap, but the apparel …

When H&M‘s swimwear shoot went live on the retailer’s site last week, it sent ripples of admiration round the internet. It wasn’t that they’d featured ‘plus size’ model Jennie Runk, moreover that they did so without fanfare; no company comment, …

Troubled US retailer, JCPenney, played a smart move this week, with the release of their ‘It’s no secret’ video, in which they admit they’ve got things a bit wrong lately.  ”Recently JC Penney changed. Some changes you liked and some …

As Marks & Spencer’s lingerie director, Janie Schaffer, made her shock exit from Britain’s most renowned undies retailer last week, the underwear industry was thrust into the spotlight. Having seen consecutive annual yearly growth since 2008, the industry is a …

Barely an eyelid was batted in 2000, when e-commerce players ASOS and Net-a-Porter first launched, but the success of these two retail giants has made them household names. However, as these pure play retailers publicly gained momentum, the rest of …