kimono-feat

New Look triumph with the kimono trend

This week, it came to lightthat New Look have been selling 40,000 kimonos a week since April, which has contributed to their sales lifting by 9%. The kimono is a trend, which EDITD software detected as growing following last September’s SS14 …

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american-apparel-feat

How American Apparel lost their brand amongst the shock advertising

The last few months have seen one American Apparel headline follow the next: their $270m losses in the last 3 years, Dov Charney‘s suspension and the remade board, the $25m boost from Standard General and the reaction to the shocking, now removed, …

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adidas-feat

Crunch time for adidas: Fixing the failings

Last week’s profit warning of sporting giant adidas sent shockwaves through the apparel and active industries. As a result, adidas share value tumbled 20%. A few factors are being earmarked for the blame. Firstly, the trouble in the Ukraine is …

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ff-feat

Supermarket retail: 5 key strengths of Tesco’s F&F

Last month, Tesco’s apparel line F&F opened their first US store, in Long Island. The 6,571 square foot site is the first of seven stores the retailer plans to open this year with Retail Group of America, their US operating …

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denim-color-feat

Pink jeans? New trends in denim colors

In the final part of this week’s denim special, we’re looking at color trends in women’s jeans. Four years ago, the surge of demand in colored denim was a huge boon for the denim industry, a big success across both …

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denim-feat-2

The greatest denim trends today

We’re back with part two of this week’s denim focus, today looking at specific products and trends in women’s jeans. If you didn’t catch it, earlier in the week we shared insights about the pricing and timing of the denim industry, …

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denim-feat

Big denim update: largest retailers, prices & trends

Last week, we revealed the top 5 brands at Bread & Butter, Europe’s largest street and youth wear trade event. The event placed denim at the front of many international buyer’s minds. For that reason, we’re checking in on commercial …

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bbb-SS15-feat

Bread & Butter: Top 5 Brands Spring 2015

The defining urban and streetwear trade event, does Bread & Butter still need an introduction? There was a big shake up disclosed mid-show at this season’s event: founder Karl-Heinz Müller and crew are moving the tradeshow to Barcelona for the Winter edition and an Asian …

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