The London round-up: 10 Key Summer 2015 Trends

From New York, we moved on to London Fashion Week, where show attendees found relief from NY’s sweltering summer. But it wasn’t only the weather that was a little more tepid in London: following a slick, commercial season from New York, in …

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The top 10 trends at New York Fashion Week SS15

So that was New York Fashion Week. In a flurry of shows, presentations, dance performances, and plays – what stuck? Which trends will define SS15 and create the most buzz commercially? The Apple’s Watch timely (apologies) launch marks a new era, finally taking …

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Are retailers missing an opportunity with New York Fashion Week?

New York Fashion Week kicked off this Thursday, and with it brings a flurry of editors, buyers, bloggers and photographers to the showgrounds of Bryant Park, West Chelsea and SoHo. But as fashion has changed in the last few years, …

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SS15′s themes and color trends – Art, 70s and Red

Part three of our SS15 trends looks at the key themes and colors. These directions move on from existing success stories neatly, ensuring that customer demand is optimized. Runway analysis and commercial data on what’s selling and what’s not helps …

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Which shapes and garments will feature as SS15 trends?

The second SS15 trend report shines light on the garments, themes, colors and prints with the biggest commercial potential. We’ve used historic data and runway reports from previous seasons to plot the direction of consumer demand, ensuring garments and trends …

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4 big print trends designers need on the SS15 runways

At EDITD, we’re able to use our retail data to pre-empt the biggest SS season trends. Looking at commercial activity around a product, style, color or theme, EDITD customers plan ahead with accuracy. Drawing on market analytics and runway analysis of seasons past, …

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How to get the product right at Marks & Spencer

In part one of our Marks & Spencer retailer spotlight, we highlighted shifts in discounting patterns in the last year, some weaknesses in email newsletter campaigns and discussed the price positioning and customer profile. Our Market Analytics software helps retailers to …

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Marks & Spencer: no longer UK’s 2nd largest apparel retailer

Asda’s George have now overtaken Marks & Spencer to become the UK’s second largest apparel retailer, after Primark. Adding to the already troubling year for M&S were the faults in the £150m February relaunch of their website resulting in a 8.1% …

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