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The rise of pre-purchase validation: like it?

For even the most sartorially challenged individuals, shopping is no longer a risky business. That’s if you don’t mind sharing your tastes and purchases with the online world. Pre-purchase validation has become as much part of the online shopping experience …

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Fear feat

Tapping into ‘fear’ to activate consumers

Back in 2007, Gilt Groupe did something quite simple: they took the ubiquitous sample sale online in the U.S. Buying directly from brands and maintaining the luxury quality of product by making the site invite-only, their flash sales last 24 hours …

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ASOS Trend Brave

Ride the recession:
brave the trends

Everyone knows that ASOS have it pretty sussed when it comes to product range and pricing. Just last Monday, the Independent’s Harriet Walker wrote a piece on how they’re riding the recession successfully. Then this week, ASOS shares slumped, closing …

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EDITD x Decoded Fashion

On Monday our CEO, Geoff Watts, will be speaking at Decoded Fashion‘s Fashion and Technology Forum Series. The groundbreaking, all-day event takes place in New York’s Lincoln Centre and aims to shine a light on the ways technology is, and …

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Are consumers tired of constant sales?

Gone are the days when apparel discounting took place mid-season and end of season. With the constant influx of new stock and challenging retail climate meaning year-round sales, consumers are used to being bombarded with discounting offers. But how well …

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The SS12 trends which came to fruition

No doubt you’ve caught up on our fashion week reports for AW12/13 New York, London, Milan and Paris, assessing the online consumer buzz surrounding the key new trends. But how valuable is this sort of information? Do the trends consumers …

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Autumn/Winter: The Short Season

The Autumn/Winter season is an interesting one: more textures, more garments, more layers. The design input has bags of potential to ramp up – but less time. Between Spring/Summer shows in September and the Autumn/Winter shows in February, there are …

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AW 12/13 wrap: What a season!

If you made it through the AW 12/13 shows without getting fashioned-out, then well done. What you most likely need is a holiday, but second best is our end of season review which recaps the month’s most notable moments, designers …

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