EDITD connects fashion, luxury and apparel people with data they need so they can make better decisions.

Brands and retailers use EDITD cloud-based tools for market intelligence and competitive benchmarking, including product sell-through, pricing, styling, stock levels and consumer sentiment across retailers, brands and geographies. Factual insights allow businesses to identify and act on trends instantly and base decisions on actual market demand rather than opinion and intuition.

The company is headquartered in London and was founded by data developer Geoff Watts and fashion designer Julia Fowler. It provides the data and the tools necessary to gain a competitive advantage in the fashion business.

 

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