EDITD connects fashion, luxury and apparel people with data they need so they can make better decisions.
Brands and retailers use EDITD cloud-based tools for market intelligence and competitive benchmarking, including product sell-through, pricing, styling, stock levels and consumer sentiment across retailers, brands and geographies. Factual insights allow businesses to identify and act on trends instantly and base decisions on actual market demand rather than opinion and intuition.
The company is headquartered in London and was founded by data developer Geoff Watts and fashion designer Julia Fowler. It provides the data and the tools necessary to gain a competitive advantage in the fashion business.
"There’s something really elegant and fresh about EDITD that makes it the hottest looking B2B startup we’ve ever seen"
THE next WEB
"A bespoke dashboard digitising the age-old mood board, that serves up detailed reports with the force of thousands of data sources"
THE GUARDIAN
"The kind of actionable information that can give brands and retailers a competitive edge when making decisions"
The Business of Fashion
"Functionality, UI, and hard-core tech, all seamlessly combine to make for an exceptionally compelling offering"
The Fashion Marketing Group
"Easy-to-understand, visually-engaging, data-driven forecasting that has been either missing, or too technical until now"
Signature9
"Technology to spot fashion trends ahead of time to enable fashion brands and retailers to be more efficient"
TechCrunch
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