featured image gen y

Why Generation Y?

Last week Macy’s announced they will be setting a new strategy for Generation Y shoppers. The news could raise retail eyebrows – a Gen Y-specific strategy may seem drastic, but Macy’s make a pretty mean case for the cause. Macy’s …

Read more
philliplim

The race to retail as B2C raises its profile

Making his first not-so-tentative steps into online retail this week is Karl Lagerfeld. When Karl backs something, you know it’s going macro; he’s a master of zeitgeist and champions newness. His interactive site packs in blogs, lookbooks, “Karlisms” (words of …

Read more
ausfeat

The Southern Hemisphere’s Dilemma

Last week, EDITD were in Melbourne for the L’Oreal Melbourne Fashion Festival (LMFF). The event is consumer-focussed, with a supporting schedule of thought-provoking fashion forums for industry insiders. Tuesday’s forum schedule included ‘What’s the Industry’s Verdict?‘ and ‘The New Consumer‘, both …

Read more
PFW feat image

Paris isn’t burning:
Chanel is

Yes Karl, go right ahead and smile smugly, you deserve it. Like Marc Jacobs in New York, and Burberry in London, Karl Lagerfeld managed to keep Chanel at the top of his city’s most-talked about designer’s list this AW12/13. Our …

Read more
blog-featuredimage

Gucci’s time to shine

Last September, it came as a surprise to see Gucci absent from SS12′s Milan Fashion Week top designers list. They had made all the efforts – timing the Gucci Museo opening with fashion week, when editors were sent down to …

Read more
featured image bomber

Bombers Dropping

The bomber – a perfect transeasonal piece. Tougher than a cardigan, less investment than a leather jacket and certainly not a coat. It came as a welcome surprise when it turned up on catwalks last September, cutting a masculine shape …

Read more
blog-featuredimage

Burberry flex their digital muscles again

Want to know why statistically this outfit should be one of next season’s best selling? Then you need to read our just launched London Fashion Week digital round up. We’ve been working our way through 17 million tweets, updates and influential blog …

Read more
nyfw

Marc’s Magic: New York Fashion Week Round-up

It’s been a bumper week at NYFW and a stream of data has been pouring in. We’ve compiled the first of our four fashion capital reports, which is now live. Take a look at which were the most-liked prints and …

Read more
featured image victoria beckham

Victoria Beckham: How she won the fashion world over

Victoria Beckham; popstar, WAG, mother and bona-fide designer. She’s wowed the critics and silenced the nay-sayers – brand Beckham have earned the latest skills on their power-couple CV. Sunday’s runway marked Victoria Beckham’s 8th season showing and with it came …

Read more

Set up a live demo

formimage
{% csrf_token %}

We can only respond to company email addresses.

Average completion time: 27secs

{% csrf_token %}

Just a couple more clicks

EDITD sends occasional insider briefings to select individuals. Please consider me for approval to receive these briefings.

Thank you

We'll be in touch soon, and one of our team will make sure you have all the information you need about EDITD. In the meantime, why don't you: